Founded in late 2018, Sproutways’ mission is to provide legal, high-quality cannabis and hemp genetics to commercial and home growers in California. Today, the Sproutways genetics library exceeds 2,500 strains consisting of landrace, heirloom, and hybrid genetics, several of which are multiple cup winners. The Sproutways Genetics Marketplace brings breeders, nurseries, and growers together with a team of marketing, operations, and technologists to create an online marketplace where cannabis and hemp growers can legally source the right genetics for their particular requirements. As a certified METRC integrator, the Sproutways Marketplace provides the required data to monitor and enforce compliance efficiently.
The Leadership Team
Our team is a perfect blend of grower, business and technology expertise. Combining over 40 years plant science and soil microorganisms with technologists from the open-source software movement, our mission is in helping growers to make more money, improve product quality, navigate regulatory compliance, support business decisions. We’re also about cultivating new business opportunities for you and your business. If you’re interested in joining our team, connect with us at email@example.com.
Joseph is founder and CEO of Sproutways. A veteran of the high-tech industry, he is a seasoned business leader with a proven ability to create products and services that fill gaps in the marketplace and drive significant revenue for organizations. Before Sproutways, Joseph launched and managed a major open-source initiative for a public technology company. He has a passion for agriculture and wellness, growing up in a traditional medicine family business that is now a leading global provider of herbal medicine and wellness products.
Chris provides content and expertise in all-things cannabis to Sproutways. As the host of Cannabis Connection, a popular community radio show, Chris provides stimulating conversation with professionals, regulators, researchers, and experts striving to demystify common misconceptions about cannabis. Chris is an advisor to and active in the local Santa Cruz government. He also serves as a Guest Lecturer at Cabrillo College, College of Botanical Healing Arts, and is a judge for both High Times Cup and The Emerald Cup.
Paul is the creative force behind the Sproutways brand, responsible for its messaging, brand identity and brand promise within the grower community. Paul has extensive experience as a marketing visionary and creative director. For over twenty years, Paul has been the creative director of AUC, a silicon-valley-based design firm. AUC has won numerous awards and accolades for their design work, from massive trade show displays at international conferences to branding and digital presence for some of the most recognized technology brands in the industry.
Jake is a natural connector and has brought substantial value to his business contacts by being a catalyst for strategic partnerships. Jake has an uncanny ability to spot trends and helps Sproutways keep its pulse on the overall market. Jake has worked as a cannabis grower and was involved in an early stage startup that aimed to bring to market what Weedmaps has done. Since then, Jake has observed that the B2B portion of the cannabis value chain was lacking the right tools and joined up with Sproutways to help achieve its vision of building a growers-first platform.
Teri is a brand marketing genius who became founder and CMO of Blackhawk Network, a pioneer in payments and gift cards. As CMO of Blackhawk Network, Teri built and led the Blackhawk marketing team to consecutive year to year triple digit growth which helped lead to a successful IPO and a $2.5B marketing cap company, sold recently for $3.5B. As a world's premier, award-winning female executive in tech marketing, Teri will help Sproutways to build a powerful corporate branding and positioning to execute the vision with unique precision in cannabis and hemp market within the global agriculture industry.
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