Green Thumb Industries Inc. has acquired For Success Holding Company, the Los Angeles-based creator of the lifestyle suite of Beboe branded cannabis products. Coined “the Hermes of marijuana” by the New York Times, Beboe is poised to become the brand of luxury cannabis like Armani for suits.
This acquisition is part of Green Thumb Industries’ strategy to add the lifestyle brand, renowned talent, and entry into the California market into its portfolio. Beboe features luxury designed and socially dosed cannabis products that are currently available in over 125 retail locations in California and Colorado and via home delivery in California. In 2018, Beboe added to its line with direct-to-consumer hemp-derived CBD products. Dirty Lemon, a CBD-infused drink for wellness, is one of the collaborations. Due to this acquisition, distribution of Beboe products will be expanded nationally.
Another benefit with this acquisition is the exclusive partnership between Beboe and Barneys New York announced earlier this year. Barneys New York will open a first-of-its-kind luxury cannabis lifestyle and wellness concept shop, “The High End” at Barneys’ Beverly Hills flagship store. Expansion into other Barneys New York locations with legalized cannabis is being planned for the future. The collaboration between the retailer and brand will include a silver Beboe vaporizer pen in celebration of the project with include special edition packaging.
“The meticulously-crafted suite of Beboe products supports the premium segment within GTI’s brand portfolio and is firmly aligned with our long-term growth strategy,” said GTI Founder and Chief Executive Officer Ben Kovler in a press release. “Beboe has an extremely talented team, a robust innovation pipeline, an aligned vision on the future of cannabis and a ground-breaking partnership with Barneys New York. We are thrilled to have the visionary Beboe team officially on board with GTI.”
Fashion industry executive Clement Kwan and world-renowned tattoo artist Scott Campbell co-founded the brand and at this time will remain as part of the team. Campbell designed the Beboe brand as a tribute to his beloved grandmother Be Boe. While Campbell’s mother was undergoing chemotherapy, his grandmother baked marijuana-infused brownies to help her.
“In appreciation of all my grandmother did to bring warmth and love into our house, we started Beboe to offer the same sense of care and possibility for people like myself, high-functioning adults, who don’t have the patience for anything less than the best possible experience,” said Campbell. “The Beboe team has worked so hard on the Barney’s High End project and ensuring that we have continued, exciting growth. Now with GTI, all those efforts have the support and infrastructure to reach a national audience.”
“We aligned with GTI because we agree with their strategies and philosophies. We believe cannabis enhances the quality of life, and to be able to improve the lives of more people with Beboe’s introduction into additional stores and new markets is extremely gratifying. With the support and national platform of GTI, partnerships like Barneys will have a broader reach, and we will waste no time in growing Beboe brands’ availability and to help define cannabis’ place in American culture,” Kwan added.
Campbell is known globally as being one of the most influential figures in modern tattoo culture and has partnered with other luxury brands including Louis Vuitton, Marc Jacobs Berluti, and Constellation Brands. Johnny Depp, Jennifer Aniston, Robert Downey, Jr., and Orlando Bloom have body art by Campbell.
Kwan has worked in many executive roles across the fashion industry including Theory, Diesel and Dolce & Gabbana. In 2012, Clement took on the position of President, heading the U.S. business of YOOX Group. He left the fashion industry to begin For Success Holding Company with Campbell to launch Beboe as its first brand.
Beboe is known for its aesthetic and thoughtful design of its iconic rose gold vaporizing pens and edible pastilles. Each product is curated socially-dosed THC and CBD.