Martha Stewart has joined a growing list of celebrities entering the cannabis industry. The celebrity lifestyle guru has partnered with Canadian cannabis company Canopy Growth and will advise the company about developing a new line, including hemp-derived CBD products. Their first collaboration will offer products for pets.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Canopy Growth co-CEO Bruce Linton said in a press release.
Representatives of the company did not disclose if the products under development would be sold only in the United States or also be marketed in Canada. Financial terms of the business partnership were not released.
In fact, Stewart and legendary rapper and cannabis connoisseur Snoop Dogg have teamed up and hosted for two seasons “Martha’s and Snoop’s Potluck Dinner Party” on the VH-1 broadcast network.
Dogg entered the mainstream years ago with endorsement deals and appearances on television shows, movies, and commercials. This ganjapreneur blazes onstage, during his interviews, and in music videos. It makes sense he has developed his brand, Leafs by Snoop, cannabis-infused products including chocolates, chewy treats, wax, and flowers. He has partnered with Grenco Science to introduce The Double G Series—a line of vape products.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love, and soul that connects us all. I’ve always been proud of our movement and have personally selected my favorite strains to enjoy. Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine,” his website states.
Many other celebrities are passionate about cannabis whether for medicinal purposes or recreation.
Grammy Award-winning singer and songwriter Melissa Etheridge fought cancer in 2004 using cannabis. Now an advocate, Etheridge has created and markets Etheridge Farms featuring cannabis-infused products including buds, edibles, lotions, and balms.
“I’m really just entering the market with what I’ve learned in the last 10 years about cannabis in wanting to bring a product to America that is focused on health and on wellness and how important this plant is and used to be in our medicinal system. 70 years ago it was on pharmacy shelves, now it’s time to get back to that; to understand plant medicine,” she said during an interview with Billboard.
Reggae star Bob Marley passed away May 11, 1981, but his legacy lives on. Marley was a big supporter of legalized cannabis and considered it a healing herb. He would even quote bible passages, including Psalms 104:14, to demonstrate that that use of cannabis is condoned and should be accepted. Members of his family developed Marley Natural, a line of cannabis strains designed to offer a personal experience depending on the strain.
“We’re not only natural in how we source our products and how they’re made; it’s important for us to demonstrate to people that the herb can be a natural part of life, which was the way Bob viewed it. So that’s what we’re hoping to do really with this brand — help people understand the herb the way Bob did,” said the spokesperson for Marley Natural, Zack Hutson, for Cannabis News Box.
Whoopi Goldberg joined forces with Maya Elisabeth, the founder of Om Edibles, in 2016 to develop Whoopi & Maya. Their product line is customized for women dealing with menstruation-related pain and cramp including cannabis-infused sipping chocolate, balms, bath soaks, and tinctures.
“I am thrilled to partner with the amazing Maya Elisabeth to provide women an alternative for relieving the pain and discomfort associated with menstruation. This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,” said Goldberg.