Cannabis transforms into luxury with elevated products, contemporary tools, and stylish clothing. Cannabis Now will launch an upscale retail experience on April 19 featuring cannabis and hemp in a 2,800-square-foot space in Beverly Hills.
The curated retail shop and educational experience will focus on rotating wellness brands and the latest innovations. Store-in-store pop-ups will educate consumers about the benefits of represented brands and products. The companies will also cater to those interested in learning about the benefits of cannabis, whether beginners or coinsurers. A fully educated staff will guide and help guests with demonstrations and product launches.
The new retail store will be the flagship with plans to open more stores in the next two years in landmark locations. The retail space selected is the heavily traveled La Cienega Boulevard in the Beverly Connection at 8495-A W. 3rd Street.
“After 10 years as a leader in the cannabis media space, we are excited to bring our take to this first-in-its-kind consumer and educational focused experience,” said Cannabis Now CEO and Founder, Eugenio Garcia. “We look forward to the disruption of traditional cannabis branding which includes this new form of experiential retail.”
Plant life and luxury finishes will induce the dynamic and healing properties of cannabis. A permanent aromatherapy installation by True Terpenes will offer cannabis extracts scents. Louis Terline (co-founder of OAK) will consult with Cannabis Now to design and curate the retail experience. Customers will be encouraged to interact and learn at their own pace and comfort level. There will be dedicated sections for wellness, lifestyle, beauty, décor, home, and fashion. Some of the retail partners include Eaze Wellness, Lord Jones, Foria, and Apothecanna. Cannabis Now will also carry its own new line of vaporizers and full spectrum hemp oil produced by G Pen. No THC products will be carried or sold.
The intersection of beauty and CBD is one of the trendiest product ingredients. Heyday in Los Angeles offers CBD treatments with The Now and Chillhouse offering massages that use the component.
While high-end CBD and hemp products invade the brick-and-mortar market, upscale THC products are also included in the retail landscape.
Last month saw Beboe, a California-based luxury cannabis line, carried in The High End luxury cannabis lifestyle shop as a store-within-a-store located at Barneys New York flagship brick-and-mortar store in Beverly Hills. The concept shop highlights rare and exclusive items made exclusively for the Barneys location.
Beboe employs many business-savvy professionals previously conquering the fashion world.
“At the time when I left fashion, the industry had started to change,” says VP of Marketing Kiana Anvaripour. “I noticed that customers had less and less of an emotional connection to brands, and the focus shifted to paying for experiences versus material things. Cannabis was just starting to gain attention, and I sought the excitement of a new industry where I could really make a difference.”
Gold rolling papers from Shine, Devambez rolling papers made from organically grown French hemp, Martine Ali- and Ginger Brown-designed stash boxes, hand blown water pipes by Siemon and Salazar, and Good Art Hlywd joint holders are some of the other products carried in The High End.
Fashion is entering the cannabis market with several designers — especially Alexander Wang — incorporating weed motifs into their designs. A cannabis-inspired line, known as smokewear, debuted during New York Fashion Week last year.